<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.chelseameyers.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531875545611-KP7VDIQA0G4JZQB3DJ6G/YEE_9769-1170x500.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553750300-BNN6AWF2OBWDLVKXGYS8/map1.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531876003018-BK38VS8A406R2UHVCWCS/104680802-GettyImages-840669518.1910x1000.jpg</image:loc>
      <image:title>Home - Weatherlist</image:title>
      <image:caption>Product strategy and research</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/new-index</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531023999781-VSSH2CPKPO0GYKRQKE1U/IMG_0489.JPG</image:loc>
      <image:title>Weatherlist - Weatherlist began with a user research and needfinding trek to the Houston area shortly after Hurricane Harvey</image:title>
      <image:caption>In-Depth Interviews, User Intercepts, Shadowing, Expert Interviews and Observation were all methodologies used during this 4-day deep dive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531020642930-LZF40SKW1SH1B5RCK1LA/IMG_20171113_120208+%281%29.jpg</image:loc>
      <image:title>Weatherlist - A constant stream of prototypes created a clear path forward</image:title>
      <image:caption>From the earliest simple sketch models to elaborate paper wireframes and eventually digital prototypes, our research was shaped by discussion around prototypes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531020771643-DCR8GJQEXI4V65XW0OG9/IMG_20180402_184615.jpg</image:loc>
      <image:title>Weatherlist - Letting artifacts speak</image:title>
      <image:caption>Whenever possible we enabled our users to direct the design of the product, capturing these inputs through artifacts such as this wireframe journey-map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531024658632-LBCF6VQLP753H6JFZMT2/Image+uploaded+from+iOS+%282%29.jpg</image:loc>
      <image:title>Weatherlist - Digital prototyping led to a nimble process</image:title>
      <image:caption>Quick digital prototyping allowed for fast paced user-driven adjustments to the interface and information delivered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531024679215-3QRVTKGPGLCUD2M85SCA/Image+uploaded+from+iOS+%283%29.jpg</image:loc>
      <image:title>Weatherlist - Putting our weather device in user's homes led to new insights</image:title>
      <image:caption>Late stage prototypes allowed us to investigate more nuanced behavioral shifts that were a result of our product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541437024466-TC2F7KWPO4O2MEIYY9KS/597176c1437d0.image.jpg</image:loc>
      <image:title>Weatherlist - "This old house never flooded"</image:title>
      <image:caption>Past experiences guide prepping behaviors rather than data driven mental models. In our research we discovered that the foundations of many people’s decisions were shaky: friends’ opinions, past hurricane experiences, and news they didn’t trust.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541437036067-K6N72P8V5EEYUSCD7X6D/10493-4873683f-aa14-4fd1-a5e0-5218fc5948ec.jpg</image:loc>
      <image:title>Weatherlist - A trigger is needed to promote preparation action</image:title>
      <image:caption>Frequently that trigger comes too late, resulting in under-prepping or not prepping at all. We explored ways to move that trigger to an earlier point in the journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541437323391-8ZLO2MID8YC5OCU8WJJK/houston-artists-harvey-kel-cropped-720x720+copy.jpg</image:loc>
      <image:title>Weatherlist - Prepping takes a lot of work</image:title>
      <image:caption>In our research we discovered that people’s goal is to prepare to an appropriate level - not above or beyond the threat level. Yet for the average human there are too many factors in a mental model that can define “appropriate” preparation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531030369194-B34ZS1FFEJ7QS9RG2DN3/System+of+products</image:loc>
      <image:title>Weatherlist - A trigger is useless unless it is accompanied by clear action</image:title>
      <image:caption>Weatherlist's system of products provides people with an alert accompanied by preparation checklists that are personalized to the household's needs, appropriate to the weather risk, and vetted by national weather organizations. These checklists eliminate much of the guesswork and planning of extreme weather prep.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531075305771-C92CHR221LELTGN921SC/digital+integration.png</image:loc>
      <image:title>Weatherlist - an accompanying app simplifies the decision making process</image:title>
      <image:caption>Weatherlists' digital component creates a personalized prep plan that is modulated by local forecasts, eliminating decision fatigue and creating a plan that can be completed collaboratively by a household</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531077485682-JHBB6YHYBGP8MU4UUG1H/Weatherlist.gif</image:loc>
      <image:title>Weatherlist - when needed, Weatherlist becomes a strong trigger to action</image:title>
      <image:caption>As a weather threat approaches, the daily information changes to show the most pertinent alerts about the weather threat. A front ring illuminates, counting down the hours before the incoming weather threat while a pulsing back light gives further cue to the imminent danger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531077403383-OQBQ00LIIKJHTDPLERON/interior_sofa_weatherlist.jpg</image:loc>
      <image:title>Weatherlist - Every-Day Interaction builds a relationship</image:title>
      <image:caption>In the day-to-day, Weatherlist provides basic, glanceable weather information that assists the homeowner in making daily weather related decisions, building trust in the product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541201246838-56POLJX28SZGH5OJDPXB/bussss4.jpg</image:loc>
      <image:title>Weatherlist - Calculating our market: physical product</image:title>
      <image:caption>Of the 9.6 million homes in the 100 year flood plain, we believe that 3 out of 4 would take preventative action. Of these homeowners, we predict we will capture 10% of the market by our 5th year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541201371590-SR43AY03W635SLKAKQ89/buss4.jpg</image:loc>
      <image:title>Weatherlist - Calculating market size: digital offerings</image:title>
      <image:caption>Our free digital product will have a greater impact. Based on Red Cross Hurricane app downloads and other natural disaster apps, we believe that of the 61 million Americans living in the 500 year flood plain, 4.5 million will download our free app, with 5% upgrading to the premium version.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541201393521-CBZNPLP650MMF60HFC8W/busss4.jpg</image:loc>
      <image:title>Weatherlist - Go-to-Market Strategy</image:title>
      <image:caption>In our first year we’ll be partnering with trusted organizations to gain legitimacy. An all out grass-roots campaign supported by a digital marketing campaign will fuel growth in year two. By year 3 we will be adding features catering to weather enthusiasts to further broaden the products’ reach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541201411201-PLQVAXCPHLFLK3GNA85N/bus4.jpg</image:loc>
      <image:title>Weatherlist - Accessibility: a plan for everyone</image:title>
      <image:caption>We believe in getting this product into the hands of as many humans as possible, therefore we’re offering a free version of our app for everyone. Greater personalization can be achieved through Prep Plus. Our Super Prep level provides people with supply delivery integration and document storage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541201428068-5FC8CL66RGX37HJK1FZG/buss3.jpg</image:loc>
      <image:title>Weatherlist - Pricing strategy</image:title>
      <image:caption>We will offer the Weatherlist device as a one-time purchase or on an installment plan, both including a free year of the premium level of the Weatherlist app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541201445701-2IQ8MBKVP68LW1EWCXZM/bussss6.jpg</image:loc>
      <image:title>Weatherlist - It's all about impact</image:title>
      <image:caption>We believe that by year 5 we will have sold around 650,000 physical units and 140,000 premium level subscriptions. But where we really will make a difference is in the over 4.5 million people who will have our prep tools in their pocket, on their phone when they need it the most.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541352736994-FTWHDXLGWH53L8KDQL7E/momkid.sun.gif</image:loc>
      <image:title>Weatherlist - Weatherlist changes everyday behaviors</image:title>
      <image:caption>By informing and influencing everyday weather-related behavior people’s trust in Weatherlist will grow, allowing them to rely on and trust the platform in times of crisis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541353334164-CL1BM2BNBFXTC8P05U9B/comm.sun.gif</image:loc>
      <image:title>Weatherlist - You don't have to prep alone</image:title>
      <image:caption>Weatherlist provides people with tools to collaborate in emergency preparation such as shareable prep lists and an exchange that supports neighbors in sharing the responsibility of preparation. By encouraging and enabling collaboration we build stronger communities as we face an increasingly unstable climate future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541352953695-4YFEJ2AVWO13NNBV751E/share.sun.gif</image:loc>
      <image:title>Weatherlist - Connected communities are resilient communities</image:title>
      <image:caption>Weatherlist connects people to the information they need. One key connected person can spread the alert and the necessary prep knowledge through an entire community. Weatherlist’s interface makes alert, information and list sharing easy, building resiliency and strength in communities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444769502528-S38XNB9161MK57O6HUXJ/pickles-editorial-blue-v2.jpg</image:loc>
      <image:title>Weatherlist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531029828757-YK32661O5JB2PRMMJS19/Weatherlist.gif</image:loc>
      <image:title>Weatherlist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531198982189-KGT7YIMOJNBKEO194ILI/311-mad-192003.jpg</image:loc>
      <image:title>Weatherlist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531199855643-3EFIWYYPKY4ECU8PYH33/ap_17277645858148_wide-4380b1ae6cf04223616ee158edc396b62b2646fa.jpg</image:loc>
      <image:title>Weatherlist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531200633312-N77M0K6TF4VRGEBO2AHM/floodtown_fb.jpg</image:loc>
      <image:title>Weatherlist</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1544553063947-R5BGCY27F811YIXE960P/311-mad-192003.jpg</image:loc>
      <image:title>Research Video</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1544552975268-QG3K6TZ6V3WB73RXWPT4/Screen+Shot+2018-12-11+at+12.29.13+PM.png</image:loc>
      <image:title>Research Video - Weatherlist: Research Journey</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/new-gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b33cf83b40b9d53715ca636/t/5bdb385640ec9acdd24ec32c/1531070932382/</image:loc>
      <image:title>App videos</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5b33cf83b40b9d53715ca636/5b4242e7aa4a99250c125cbb/5b4249d470a6ad05d0701965/1531070932382/</image:loc>
      <image:title>App videos</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531071058130-SW3EGEWBSTNMCTFMMRUC/Screen+Shot+2018-07-08+at+12.29.24+PM.png</image:loc>
      <image:title>App videos - Weatherlist: Prepare</image:title>
      <image:caption>Weatherlist creates vetted, personalized and appropriate lists that guide people through the many phases of preparation. Lists are grouped in clear categories and users can order products to prepare directly from the app. The app offer document storage to keep all important papers in one place. Progress bars update as the app helps a household count down to a weather event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541093317174-MOJUPRKDCEHU9E3PJUKD/Screen+Shot+2018-07-08+at+12.29.45+PM.png</image:loc>
      <image:title>App videos - Weatherlist: Perservere</image:title>
      <image:caption>The app also provides on and off-line resources for people during a severe weather event, such as crowd-sourced information on shelters, a newsfeed of local updates, and up-to-date contact numbers for local and nationwide emergency and information resources. Our product aggregates as many resources as possible, putting everything you need during an emergency in one place.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541093381795-NLH3LKK6I411MQLUNKKG/Screen+Shot+2018-07-08+at+12.30.01+PM.png</image:loc>
      <image:title>App videos - Weatherlist: Recover</image:title>
      <image:caption>We learned from our interviewees that the recovery period is oftentimes the most challenging part of the journey, so Weatherlist creates step-by-step lists with recovery resources and info in one place. A marketplace connects flood survivors with services and volunteer help. Weatherlist aims to support communities in better preparation, but also to facilitate community based-rebuild efforts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/patagonia</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541191841964-VVD52Z9O0JY84J239W4N/BodySlider_DSC_0036.jpg</image:loc>
      <image:title>Field Exchange - Agriculture is a complex system,</image:title>
      <image:caption>therefore, Field ExChange began with a research plan that would explore viewpoints of stakeholders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541191853794-YE9SIZZBH0E989H2KLRA/farmer2.jpg</image:loc>
      <image:title>Field Exchange - Broad range of stakeholders delivered depth of understanding</image:title>
      <image:caption>We interviewed farmers along the spectrum of regenerative organic practices, from conventional to the most dedicated progressive farmers as well as agronomists, farm lenders, and big food representatives. The breadth of these interviews allowed us to bring nuance and authenticity to our solution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541191876506-SPAAKWXVVKTPRJIQY5V6/farmerdan.jpg</image:loc>
      <image:title>Field Exchange - Research became our true north</image:title>
      <image:caption>By focusing on the stories from our interviews we were able to hone in on the deeper challenges farmers were facing and maintain this focus in the product being created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541192013787-T63HQISDSQO8B4LORE1V/john1.jpg</image:loc>
      <image:title>Field Exchange - Circling back to hone the product</image:title>
      <image:caption>Although this project had a short timeline we prioritized revisiting our interviewees for invaluable feedback on our product, allowing us to revise and address problem areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541192105419-DHPUI6EQJQ34K438J1TT/johnbest2.jpg</image:loc>
      <image:title>Field Exchange - John's challenges: Fear</image:title>
      <image:caption>John is learning new farming methodologies without the support of his immediate community. Neighbors are suspicious and judgmental, watching as he struggles with weeds in fields, new pests, constant unforeseen challenges. Conventional farming is supported by generations of accumulated knowledge that is the backbone of the farming community, while transitioning farmers experience fear as they take on new processes that completely diverge from those of their immediate community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541194208751-BHZWOTWVFSFTW13I2FMH/johnbest.jpg</image:loc>
      <image:title>Field Exchange - John's challenges: Financing</image:title>
      <image:caption>John owns his farmland, but is investing in some new equipment as he transitions. In this very conservative northwest Ohio town he finds skepticism and hesitation from lenders and is attempting the finance the transition by working extra hours on the side in his trucking business. Currently there is limited data on yield projections and the cost of transitioning, therefore transitioning farmers lack the data needed to make the business case to secure financing to make investments in new processes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541192144184-4MM5XUBNBK44T4Z91HPE/john5.jpg</image:loc>
      <image:title>Field Exchange - John's challenges: Output Markets</image:title>
      <image:caption>John has identified a gap in the local market for non-GMO feed and meats. He has been producing free-range and ethically raised meats, but there is no local demand and it takes a whole new level of marketing and networking beyond his comfort zone to connect with interested buyers. Markets for Organic Regen products remain unstructured, therefore farmers must find buyers to purchase farm output to ensure profitability, creating instability and higher risk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541192159459-WHFW4VNEW1WRKMG3QDXM/john3.jpg</image:loc>
      <image:title>Field Exchange - John's challenges: Process complexity</image:title>
      <image:caption>Growing soy bean is straightforward compared to the complexity of no-till organic. John is lucky to have a role model in a nearby town who has shown him some tricks and shared seed resources, but John’s mentor is just as busy as John, therefore John feels like a burden and sometimes just tries to figure out issues on his own. Organic Regen farming is by nature a more complex and nuanced process, creating endless obstacles, yet farmers lack access to learning tools and communities to support them in creating these new complex systems</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541186546323-6YPW544BWV9T8X6BZXJR/tranpic.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541185558356-VSJAWKVTU6KDN4ZJ0G1Z/fe.intro3.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541187349631-U26P8WMXMWM3A150AL7L/fe.cal3.png</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541187453210-71M4SYTOAXNRCQDPEQSI/fe.know.png</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541187082826-89MZITDD7VRC9AT8FOQW/fe.mar.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541183414566-UTU4ATZPOJ5DWG75I250/fe.nav.png</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541192793675-585MNT3KX2LXI4M1R4TG/2017-Case-Visit-Morning-Surf-460x240.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541192866382-ZIMI3JIJPY0IFJ460LF4/0142-Patagonia-Case-Conpetition-2017-22584.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541194131417-QYUU1ZDU76P2WKKZ3BG4/patasqu.jpeg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541194080876-5DBVVJIVDVBUOHNU4N0U/bh1.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541193146849-TDQ7Z0LYBXSGNTZ9AWLB/fe.end.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541192830667-7WZP3E45D4EU3ODRGMTF/unnamed.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541191581733-16R377I6XOOXQYWXPYIG/fe.coo.jpg</image:loc>
      <image:title>Field Exchange - Grassroots army of advocates</image:title>
      <image:caption>Leverage Patagonia's existing sustainability "groupies" to start a local knowledge sharing movement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541191568986-WONNNQBMQJJPIWJAV0UT/fe.coo2.jpg</image:loc>
      <image:title>Field Exchange - Partner with existing products</image:title>
      <image:caption>A range of ag-tech support products are already on the market, but none are serving the unique needs of the Regenerative Organic market. Enticing an existing product to shift focus to serve the Regen Organic community would be a quick and dirty way for Patagonia to build a community of farmers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541191591626-BMO3NCJOR14OKNL3OEXM/farmer-and-laptop.jpg</image:loc>
      <image:title>Field Exchange - Transitional Patagonia Provisions Product</image:title>
      <image:caption>Create a market for "mid-organic" goods produced by farms transitioning to organic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541191606069-YH0I43AQSF8LVZHXC3TE/fe.is.png</image:loc>
      <image:title>Field Exchange - Coalition for change</image:title>
      <image:caption>Team with actors along the value chain – like Whole Foods and General Mills – to launch a coalition and ignite scaled change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1531876919074-FSO87MRTNZ86YW38TJZR/Screen+Shot+2017-02-08+at+2.43.43+PM.png</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541109555527-GLRM9WMZQXPW3HU3UGCS/fieldexchange.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541173882043-OKLGQB9Y0SPT0NYITDZJ/root3.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541181867595-XHGQTPN0JIGQ82619EW3/febanner.jpg</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541188752132-VSUKXI0OYYN3ZAOW0JDL/gree2+copy.png</image:loc>
      <image:title>Field Exchange</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/faculty-recharge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541452170373-9SKQU6S5TDHVX95H0RLQ/6a0120a5b452fd970c017eeaae8de4970d500wi.jpg</image:loc>
      <image:title>Faculty Recharge - In-depth Interviews with key physicians</image:title>
      <image:caption>With physicians, who are trained to handle all manner of crisis, the IDI only goes so far. Limited one-on-one time and the professional guard these physicians erect make mining deep insights challenging. These highly successful and highly functioning physicians rarely drop their guard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541448908151-6VH4D33N4620PH2CDMOT/IMG_7011.jpg</image:loc>
      <image:title>Faculty Recharge - Therefore we spent as much time as possible shadowing</image:title>
      <image:caption>To learn more and earn precious moments alongside our 6 primary interviewees we spent long hours in clinics and surgery, rounds and resident meetings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541452952707-0NDSGK8NOGNW0QR5N1RG/doc.jpg</image:loc>
      <image:title>Faculty Recharge - We learned that personal moments while on the job are few and far between</image:title>
      <image:caption>During observation we saw these physicians take a moment to catch up with a colleague in the faculty lunchroom or make a brief call to check in on a daughter with a soccer game that afternoon, but mostly we heard stories of how personal needs take the back-seat for physicians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541449086181-FZSX4ITPLRILRT18KJ82/IMG_7479.jpg</image:loc>
      <image:title>Faculty Recharge - Utilizing tools for efficient conversations</image:title>
      <image:caption>Card sorts helped us quickly rank and parse concepts and sometimes spurred more emotional conversation, as we had peppered the deck with provocative ideas outside of the Penn Med cultural comfort level.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541462951711-9GDGYGY0ZCR9LGSMYSUU/nursing+ren.jpg</image:loc>
      <image:title>Faculty Recharge - Beyond the physicians</image:title>
      <image:caption>Our research plan centered on the daily experiences of a handful of physicians, but we also interviewed existing support staff and resources around Penn Med, such as the Nursing Renewal Center and the team of dedicated chaplains.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541466139941-C1OIYFUX2SGZNRECEGPT/IMG_7501.jpg</image:loc>
      <image:title>Faculty Recharge - Revisiting our interviewees for validation</image:title>
      <image:caption>After sorting, ranking and categorizing concepts, the team returned to our interviewees to validate proposed solutions. We were met with a range of reactions, which helped us to hone and shape the strategy with more nuance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541467175958-ZRUBOCDYLHOEO9V37YHQ/Screen+Shot+2018-11-05+at+7.18.45+PM.png</image:loc>
      <image:title>Faculty Recharge - Being highly functional does not yet include self-care</image:title>
      <image:caption>For faculty, a baseline level of stress is required to perform duties. Stress instills a culture that values professionalism at the cost of self-care. For physicians, self-care can be as simple as food, exercise and acknowledging that there may be bad days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541467175353-94XDMQYW5LWOW2GV9AYE/Screen+Shot+2018-11-05+at+7.18.31+PM.png</image:loc>
      <image:title>Faculty Recharge - Peer connections are luxuries</image:title>
      <image:caption>For physicians, human connection is crucial to well-being and reaching professional goals. Connections are grown, not forced, so they take time. Improving resources set the stage for better connections.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541517764034-I2DA0PJ6CKD5E6FLVAVB/Screen+Shot+2018-11-06+at+9.21.58+AM.png</image:loc>
      <image:title>Faculty Recharge - Doctors need a better work-life but don't want to live at work</image:title>
      <image:caption>Improvement to work-life at the hospital can be seen as a way to keep staff at the hospital. How might we give doctors life improvement tools without asking them to “live at the hospital”? Organizational initiatives reflect the desired culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541520593779-NJ9PB1LB1TBBSVV0NM1F/Artboard+1%403x.png</image:loc>
      <image:title>Faculty Recharge</image:title>
      <image:caption>Maslow's theory suggests that the most basic level of needs must be met before an individual will strongly desire (or focus motivation upon) the secondary or higher level needs. Yet in the hospital setting the hierarchy is turned on its head, with higher level needs playing a more central role for physicians, while they are asked to ignore lower needs, for example: not eat or use the restroom for up to 10 hours while in surgery. Needs like self actualization are more clearly met, as doctors are empowered to be who they are meant to be in their work-life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541547942638-CAXWMHXEO3V8LP569U2Y/roadmap-01.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541547942756-CBB5F9DMBLKWZHRWGCRP/roadmap-02.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541547944439-ZW7168LM9YN05PX65L3W/roadmap-03.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541547944764-J8VS9JPIFAW3WJFTPG6Q/roadmap-04.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541547945440-WMJ91VLUASAPZMT34MYY/roadmap-05.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553284319-SJFH36BZRW13D4XJELGV/commstrat-01.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553284454-WGAPMHXQSNDUN1HNSXVA/commstrat-02.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553285281-YZ398DVCBKR8ZPF4TBMT/commstrat-03.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553293192-ELFUS6CCI2BYUP7TRD99/commstrat-05.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553286829-2BMUARBTBB32MNAS7GKH/commstrat-06.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553297862-YRLO6Q6IQCDNOY9DD9XT/commstrat-07.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553295980-94QI2GTSAU6NV2XBMDSK/commstrat-08.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541535539600-W630OBJ3T5XE5B6SKFF8/2x2.001.jpg</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541535535693-HCC7GIO7HPH6IEMV2T1H/2x2.002.jpg</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1542599919042-G4Z4EME261J9LJR0VTVN/wellnessgif4.gif</image:loc>
      <image:title>Faculty Recharge</image:title>
      <image:caption>These solutions can be implemented on a range of scales across the hospital ecosystem: the individual, the network of connected staff, and solutions in the hospital environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541445918613-PO1IMN4T6O8MCW40SX4F/pb.cover+copy.jpg</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541455797027-JEPB339NXDLNCFXW9YSJ/docc.jpg</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541455815549-9UDSK6NSFAY24P9TL0VB/fr.openingpic.png</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541524795458-Y18WJR7IAS29NR8YGE02/image-asset.jpeg</image:loc>
      <image:title>Faculty Recharge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/selected-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541454745342-FFY3YHMFP6FS2QFZ9F0K/311-mad-192003.jpg</image:loc>
      <image:title>Work - Weatherlist</image:title>
      <image:caption>Product strategy and research</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/resume-course-list</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541517213676-9FOQ6Q8ABNCRZUYCFVZP/cv.chelsea.11.06.18.jpg</image:loc>
      <image:title>resume course list</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541517213676-9FOQ6Q8ABNCRZUYCFVZP/cv.chelsea.11.06.18.jpg</image:loc>
      <image:title>resume course list</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541517285219-36MX7Q9P7C8Z6YGB8QGL/cv.chelsea.11.06.18.jpg</image:loc>
      <image:title>resume course list</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541517125908-NFP21DX7HUKRDYCKCH7B/cv.chelsea.11.06.18.jpg</image:loc>
      <image:title>resume course list</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1575741024621-IDHMBGHBAU5LNHENZEXT/cv.chelsea.12.03.19-01.png</image:loc>
      <image:title>resume course list</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/indexcv</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/2beecaf7-792b-457a-8e7b-585c2414132c/CBOWDEN-TEAGUE-II-69web.jpg</image:loc>
      <image:title>Resume</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/passion-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541565081398-NQN97H4WRHX9EEUYD41Q/Slide01.png</image:loc>
      <image:title>Data and storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541564847713-FQ7LIQE8JQWUYDNFK44D/map.wl.gif</image:loc>
      <image:title>Data and storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541565095380-KD8T9XAFFA409HSEU3GL/Slide15.png</image:loc>
      <image:title>Data and storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541565102845-7ETW19RS8J55455X47MK/Slide16.png</image:loc>
      <image:title>Data and storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541564992887-7PZHTXSV7SGLO2MIZW13/map+story.+wl.png</image:loc>
      <image:title>Data and storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541565012104-WJRSRP3IT67L2BQK80SK/Slide18.png</image:loc>
      <image:title>Data and storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541565018000-0ALKVU2HMP5ENHLX6850/Slide19.png</image:loc>
      <image:title>Data and storytelling</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/passion-projects-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541553750300-BNN6AWF2OBWDLVKXGYS8/map1.jpg</image:loc>
      <image:title>Passion projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1541566484034-N840THICYG53SFS0015C/Slide17.png</image:loc>
      <image:title>Passion projects</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/ergonomics-and-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545331121358-RDFG20AZ7S2YKX4MZ838/20150905__06TCCLIF_1.jpg</image:loc>
      <image:title>Reconfiguration - Finding work-arounds for when research subjects are just out of reach</image:title>
      <image:caption>This project lacked the funding to head to Colorado to chat with this fence repairman, yet we reached insights that guided our design work through watching endless online instructional videos on installing wire fencing, talking with experts and combing the internet for product reviews.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545331560389-I2NZKMQZVKH421JKWXVC/maxresdefault.jpg</image:loc>
      <image:title>Reconfiguration - Understanding the competing methodologies</image:title>
      <image:caption>One of the biggest challenges for Dewalt is that MOST fence installers still use a hammer and a lot of brute strength to install fence staples. The benefits of power fencing staplers do not yet outweigh the old way of installing fencing, so therefore they have one chance with this new design to convince their market that power tools are right for the job.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545331159506-QFR3DG06BCETO3NVTJ78/b506ff3ff19f98d8ea3e6c6f32aa2c64.jpg</image:loc>
      <image:title>Reconfiguration - Observation allowed us to understand the process.</image:title>
      <image:caption>Whether using modern power tools or a good old hammer, installing wire fencing is a hugely labor intensive process. Typically working in 3 man-crews, each crew covers approximately 1/4 mile each day, attaching wire to around 100 posts, equaling 500 staples driven.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545331613724-KL82CGEUCZRBK6ZE52WY/cows+and+fence+.png</image:loc>
      <image:title>Reconfiguration - From understanding process we created metrics</image:title>
      <image:caption>Part of the challenge with a heavy power tool is the amount of staples per post and the huge range of motion required to install them, while holding a 11lb tool. This diagram shows the specifics of how staples should be installed and led to some of our conclusions around why the current design isn’t working optimally for users. It also is the metric that we created for testing our re-designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545331208422-PG15OOTTZ1DUDSO4JHMC/stapler.jpg</image:loc>
      <image:title>Reconfiguration - Close attention to tool use leads to pain points</image:title>
      <image:caption>Videos and photos quickly revealed pain points of the fencing stapler as currently designed. For example here we see a user with his hand on the staple carriage of the tool, as the tool is too unwieldy to operate one handed, but only has one clear handhold.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545333727121-COWO3X111KYGDTCWENPX/Unknown-1.png</image:loc>
      <image:title>Reconfiguration - Research supported an iterative prototype testing process</image:title>
      <image:caption>Once we had a foundational knowledge of the use of this tool and an understanding of painpoints of its use the prototype and testing process began. A stream of prototypes and testing was the bulk of this process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545343553411-KHKDQWKVXZF320BZWKVC/dw.5.jpeg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546119117190-N9UBD09G3FCPW4178AOP/DEWALT%2BWEBSITE%2Bgray%2Bbox.001.jpg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546125298253-12YCO0RRY9SV08ER5K23/dw+1.png</image:loc>
      <image:title>Reconfiguration - HALF CIRCLE HANDLE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546125298386-I4QHFJ8VYVOPHYKFYVGG/dw+2.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546125300892-E7AQTFLNC9PGTVF5KBY8/dw+3.png</image:loc>
      <image:title>Reconfiguration - COMPLETE CIRCLE HANDLE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546125301520-IYMSV539EXVX46MKESLL/dw+4.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546125302962-5AEDRVB90Q6LRSWTZFLX/dw+5.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546188998670-D6XXWXPD8M8ETEKWFLER/dewalt%2Bsketh.jpg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546644414546-OWXGAQ9MTU9TZJC6AWMI/toolbal.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546188947944-9JLVEIG3YRFV5JG9QJEH/IMG_5973.jpg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546189535546-X88PZ51G2YSZLBKFB1J9/dt+1.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546189535543-RB0GP7B6RFCSX49VJH09/dt+2.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546189539397-R5O9PRO1DGC0TWXM2XZB/dt+3.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546190726604-XICG2OIAF5BLFRY7UFJE/image-asset.png</image:loc>
      <image:title>Reconfiguration - ORIGINAL</image:title>
      <image:caption>The user has to bend so the head of the tool is 14” above ground, which requires the hand to be apron 11” above the ground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546642784224-9HINXOGVQIMY17VC0VWK/buttons.dewalt.jpg</image:loc>
      <image:title>Reconfiguration - RE-DESIGN</image:title>
      <image:caption>Force is shared between multiple fingers-reduces repetition and strength required</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546644503072-CU8Z9K0SE4CM0K8UXC8A/toolbelt.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546644756676-7LC7CDOR2USEE1FYPTHD/dt+4.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546644756671-2LZL63A6SROMVWKLQUV0/dt+5.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546644757953-RJYMBKLYBKPLQ0KKPUBE/dt+6.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546125726577-M16S6N1H3R4DRLW3UHLH/DW+WH.png</image:loc>
      <image:title>Reconfiguration - Full Circle Handle</image:title>
      <image:caption>Weighted to 11lbs to mimic the weight and interaction of the Dewalt fencing stapler</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546125726676-D089081QIPG4YUNJ01Z8/DW.+WHEI.png</image:loc>
      <image:title>Reconfiguration - Half Circle Handle</image:title>
      <image:caption>Both versions were mocked up in order to test the benefits of the full circle vs. partial handle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546126079251-PBHQFXOEYJ9TKK0KBG4D/dew+1.png</image:loc>
      <image:title>Reconfiguration - Handle Rotation</image:title>
      <image:caption>The machine body rotates within the handle structure and locks solidly in place so the user can adjust the angle that the tool inserts staples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546126080415-LP11BMXGAKWXUDDAIP9P/dew+2.png</image:loc>
      <image:title>Reconfiguration - Grip facts</image:title>
      <image:caption>Handle diameter between 1.25-2” is ideal for power grip 99% man hand width is 1” so 1.2” gap accommodates this . Minimum handle length should be 4.5” to accommodate 50% male with gloves</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546190053132-RGNZAH8AVJBJ11CBSX7H/image-asset.png</image:loc>
      <image:title>Reconfiguration - RE-DESIGN</image:title>
      <image:caption>Magazine is already at 45 degrees, therefore eliminating wrist twisting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546643699671-UH2J6KT9JE7GVMDI4HI4/balancer.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546190741922-5VPKADLVO43A4GGAO51Z/test+5.png</image:loc>
      <image:title>Reconfiguration - RE-DESIGN</image:title>
      <image:caption>With top handle, user bends 7” less than with original. Hand is 21” above the ground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546190066081-LTHC1HPZS970JSRMPVCY/test.1.png</image:loc>
      <image:title>Reconfiguration - ORIGINAL</image:title>
      <image:caption>Stapler requires pronation/ supination of 45 degrees to insert staple at correct angle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546190365826-LOY00LR74YPB6Z13EMJX/test.3.png</image:loc>
      <image:title>Reconfiguration - ORIGINAL</image:title>
      <image:caption>Index finger must exert the force to pull the trigger (repetitive, strenuous)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546645456507-PDKUWC6ZIHI7N7VPNXMM/nikki-marincic-stapling-hay-corral-fence-2010.jpg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545329614692-L4B1C6JS2AFHCTY5M69H/barbed-fence-resized-56a885815f9b58b7d0f30bfd.jpg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545332617841-S62MYEXMS5EHPFMOQY3T/brace-at-gate.png</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545341830937-2FDX8DT580SRP48V8KQT/maxresdefault+%282%29.jpg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546124743268-GVY72U0HRN8FF7B09QCN/IMG_5821.jpeg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546191573024-QIW5ENR5OKUUGVYMRRKW/enpo081020_d029.jpg</image:loc>
      <image:title>Reconfiguration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/reconfigure-pain-points</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545340072359-BXOZF7XMD7U8EKUB4FOJ/fencer.jpg</image:loc>
      <image:title>Reconfigure Pain Points</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545340072359-BXOZF7XMD7U8EKUB4FOJ/fencer.jpg</image:loc>
      <image:title>Reconfigure Pain Points</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545342245498-X3LVEXOSQ8YM8FAJ58UV/1cf74d22-4c64-4e15-84bb-b4d40d7e5771.jpg</image:loc>
      <image:title>Reconfigure Pain Points - Forearm &amp;gt; Wrist Twisting</image:title>
      <image:caption>Problem: Uncomfortable and potentially injury inducing wrist twist. 11lb tool causes too much torque on forearm. Opportunity: Minimize wrist twisting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545342268450-J1XPTLTDZ88GZVU6TK4H/IMG_0333_7e31dac9-a171-4c92-a0d7-210a2130e61d_1024x1024.jpg</image:loc>
      <image:title>Reconfigure Pain Points - Operation &amp;gt; Two-handed</image:title>
      <image:caption>Problem: Operator holds fence with one hand: stapler needs to be operated by one hand Opportunity: One handed grip option- although in many situations fencing stapler can be used with two hands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545342284909-2BJP1LHGFO2E7BU231A4/maxresdefault+%281%29.jpg</image:loc>
      <image:title>Reconfigure Pain Points - Hands &amp;gt; Grip</image:title>
      <image:caption>Problem: Tool grip is not intuitive. With only the trigger grip, users are placing hands on variety of places on tool for stability. Opportunity: Obvious &amp; easy to grip handle configuration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1545342296102-TG1FMO8918FQ7CAR36ST/14707992_278241522569966_5779832716231184008_o.jpg</image:loc>
      <image:title>Reconfigure Pain Points - Knees &amp;gt; Bending and Kneeling</image:title>
      <image:caption>Problem: Stapler requires the user to bend down low to the ground. Stresses back and knees and repetition can cause injury. Opportunity: Minimize bending.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/reconfigure-standards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546122448621-XGLLXP2QZRV7Z6CH6MOU/bendingover2.jpg</image:loc>
      <image:title>reconfigure standards - Posture &amp;gt; PAIN</image:title>
      <image:caption>When using tools employees may assume awkward postures including bending, stooping, or extended reaching. Awkward postures maintained for long periods of time may cause fatigue, discomfort and pain, especially when heavy tools are used.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546122448621-XGLLXP2QZRV7Z6CH6MOU/bendingover2.jpg</image:loc>
      <image:title>reconfigure standards - Posture &amp;gt; PAIN</image:title>
      <image:caption>When using tools employees may assume awkward postures including bending, stooping, or extended reaching. Awkward postures maintained for long periods of time may cause fatigue, discomfort and pain, especially when heavy tools are used.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546121703536-FBMYZ207A6M42WLT8FCT/Screen+Shot+2018-12-29+at+3.43.12+PM.png</image:loc>
      <image:title>reconfigure standards - OSHA Grip Standards</image:title>
      <image:caption>For power grip, handle should be between 1.25-2” in diameter Length&gt; 4 inches - Add 0.4” of length if accommodating users wearing gloves Tools with bent handles are better than those with straight handles when the force is applied horizontally (in the same direction as your straight forearm and wrist) For tasks requiring high force, select a tool with a handle longer than the widest part of your hand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546122437454-04F643CJHK6AKHHJE2KU/arthritis-trigger-finger_trigger-finger.jpg</image:loc>
      <image:title>reconfigure standards - Trigger &amp;gt; OVERUSE</image:title>
      <image:caption>Repeatedly using a single finger to activate triggers on power tools may cause overuse of tendons and muscles leading to irritation, swelling, pain and eventually immobility</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546122590444-TYYLK3T2FAAX50XQF1ZU/9injury.png</image:loc>
      <image:title>reconfigure standards - Handle &amp;gt; INCREASED FORCE</image:title>
      <image:caption>Improper orientation of tool handles may cause awkward position of the hand, wrist, or arm and increase force requirements of the task.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/new-index-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546699278366-MULCVUZ05XAM75V2YI1U/pb.cover+copy.jpg</image:loc>
      <image:title>New Index - Faculty Recharge</image:title>
      <image:caption>Jennifer Bastien The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Aenean eu justo sed elit dignissim aliquam. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546699303267-PT7ECZ9YGTXSEWLP41IZ/311-mad-192003.jpg</image:loc>
      <image:title>New Index - Weatherlist</image:title>
      <image:caption>Judith Howard The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Sed a ligula quis sapien lacinia egestas. Suspendisse nec congue purus. In sit amet felis malesuada, feugiat purus eget, varius mi. Aenean eu justo sed elit dignissim aliquam.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546699645173-67462TY498DGAE05L1RP/patagoniafrontpage.jpg</image:loc>
      <image:title>New Index - Field ExChange</image:title>
      <image:caption>Gloria Jones The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. In sit amet felis malesuada, feugiat purus eget, varius mi.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/hello-great-to-meet-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-11</lastmod>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/tiny-kites-big-moments</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1547850625451-NFTIVOBZRNNPQPEGP1QR/IMG_9806.jpg</image:loc>
      <image:title>Tiny Kites: Big Moments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1547851068330-5X4LVGC0I0TK40R23RZ9/DSC08675.jpg</image:loc>
      <image:title>Tiny Kites: Big Moments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1547850714643-5ASCVXMOU00UL4IU3SU5/IMG_9827.jpg</image:loc>
      <image:title>Tiny Kites: Big Moments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1547850113096-MUSK5FTHR475KC5H723I/DSC08642.jpg</image:loc>
      <image:title>Tiny Kites: Big Moments</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/new-gallery-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399656645-NPELSPDAA0EGGVLQT24V/311-mad-192003.jpg</image:loc>
      <image:title>Activities/Worksheets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552346736470-4IIY35PFNT6E7T051SGR/Screen+Shot+2019-03-11+at+4.25.15+PM.png</image:loc>
      <image:title>Activities/Worksheets - Co-creation tools for research process</image:title>
      <image:caption>We created a handful of activities to bring on our research expedition to Texas to support our efforts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552346741451-JF6BIM4ISIVVLORC3POE/clustering.jpg</image:loc>
      <image:title>Activities/Worksheets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552398949544-L1WFI5ZPMI0821ORANZC/IMG_0435.JPG</image:loc>
      <image:title>Activities/Worksheets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552398953174-BMO9TC1LVOWU1G75K9VY/IMG_0449.JPG</image:loc>
      <image:title>Activities/Worksheets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552398955005-ZRZSCBQ5GTP4PFC3KAV2/IMG_6771.JPG</image:loc>
      <image:title>Activities/Worksheets</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/new-gallery-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399635886-0ZCO6HMWQW21ANSUZN4R/311-mad-192003.jpg</image:loc>
      <image:title>Team building tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552361553186-T59OCVEQKBEL0VNVWM7S/Screen+Shot+2019-03-11+at+8.31.41+PM.png</image:loc>
      <image:title>Team building tools - Using Clifton Strengths to analyze our team's dynamics</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552361620580-G8XQTGHXBWF86Q490WPL/team+building+.png</image:loc>
      <image:title>Team building tools - Our team's unique array of abilities</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/new-gallery-5</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399414364-L7ATWBIBBFG0YNRWDTOG/311-mad-192003.jpg</image:loc>
      <image:title>Research plan materials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552361998206-AK8VETX35DO2RA2625WO/assumption%2Cmitigation.jpg</image:loc>
      <image:title>Research plan materials - Assumption mitigation plan</image:title>
      <image:caption>Through our process we worked to keep a list of the assumptions we were making and a strategy to address those assumptions through research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399050908-ZYNK2MCQD7ODC227S28V/learning+from+facebook.jpg</image:loc>
      <image:title>Research plan materials - Organizing and cataloguing primary research</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399076052-XCVV3S1DS203MBEZRZK9/mind+map.jpg</image:loc>
      <image:title>Research plan materials - Domain maps to understand domain and begin to establish focus</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/analysis-process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399575458-7DS6TQBUJHVUOPBE99R0/311-mad-192003.jpg</image:loc>
      <image:title>Analysis process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399457864-JECQI6CYHBFKGA6UMZNR/big+analysis.jpg</image:loc>
      <image:title>Analysis process</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402327335-G7IY7CHGHS1GU35H4KKI/IMG_0697.jpeg</image:loc>
      <image:title>Analysis process - Beginning with collected notes by participant</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399521540-DP2GVA5K27AHNXKS5RGS/clustering.jpg</image:loc>
      <image:title>Analysis process - Analysis process begins with clustering by theme</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400027438-W406JSEPJQP5I258TR7Z/Analsis+process+.jpeg</image:loc>
      <image:title>Analysis process</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/ideation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399861883-R8XDZG0Q4MAKDQNVBCSE/311-mad-192003.jpg</image:loc>
      <image:title>Ideation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399799597-D98D0LU4E3ETCF4OBBJY/protosketch+early.jpg</image:loc>
      <image:title>Ideation - "Preemptive ideas" - tool to clear out assumptions</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399845296-YLPYT2S80K3MIUDKFM6K/more+in+depth+sketches.jpg</image:loc>
      <image:title>Ideation - Developing ideas further from a brainstorming session</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399766799-CM9II65BFJLB8EXL7PE7/businessmodel+canvas.+early.jpg</image:loc>
      <image:title>Ideation - Integrating Business Model Canvas work early in the process</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552399703190-K2D1CNLJ28MIA91UQZ5F/what-if+ideation.jpg</image:loc>
      <image:title>Ideation - Ideation tool: "what-if" to spur new ideas</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402175556-SWS31GEHTSHKE0MG5Q1I/ideationtool.jpeg</image:loc>
      <image:title>Ideation - Future Forecasting to push us towards more innovative thinking</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/creating-deliverables</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402446462-I4ZIMHAG7Q783K58RYJF/311-mad-192003.jpg</image:loc>
      <image:title>Creating deliverables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400208434-HYO2F1XH8O8VU8UEUZY5/building+a+journey+map.jpg</image:loc>
      <image:title>Creating deliverables - Beginning of a journey map</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400287832-RNK6F1G8E1T9U5LZCKFR/storyboard+for+video.jpg</image:loc>
      <image:title>Creating deliverables - Laying out a short video</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402366812-OAKUAAPZSTZUUZW7M6PT/deliverable+process+.JPG</image:loc>
      <image:title>Creating deliverables - Deck organization</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402368478-SAMZ36UJTVVWF8OO7W89/deliverableprocess.JPG</image:loc>
      <image:title>Creating deliverables - Deck organization phae 2 (integrating/organizing built slides with new story concepts)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552413179165-8VE2TL2RXB2DA8Y5LK6H/early+drawing+.JPG</image:loc>
      <image:title>Creating deliverables - Sketching the story to enrich a deck - sketches to be translated to digital images</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400270639-O67XWXBSV2JE3MC5P845/Screen+Shot+2019-03-12+at+7.17.23+AM.png</image:loc>
      <image:title>Creating deliverables - Research process to build a competitive landscape visual</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400189351-4LUIY7EBH6LAINLHO5F5/2x2.jpg</image:loc>
      <image:title>Creating deliverables - Phase 2 of creating a competitive landscape visual</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402428598-TSICZ2HZTYA5HO8034IG/Screen+Shot+2019-03-12+at+7.53.36+AM.png</image:loc>
      <image:title>Creating deliverables - Final version of competitive landscape</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/prototypes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400454976-WUFL6ROF2IDGRVA34JJD/311-mad-192003.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400414018-OUU8EXL7ZJNRP6ETLAWH/protos.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402138518-NN334J9TWNJYDSYADOS1/prototype.3.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400386903-JBPRC4ETCVABDO4XE9VV/mood+board.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402210978-SFC1FJJ8VB17OCHY6E30/early+sketches.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400444770-A3B1RNZ3YOJJPZFCE9XA/prototypes.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400410455-8O4PF7HACXMNI24LYYKU/proto.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402135017-1PBGUP2M82BLU0E7BXPU/proto.early.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400414018-458IGFJ3BQD7XD8QAU8A/proto2.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400406154-WETCTVKYCOLWFE7ZT1ZD/proto+early.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402125510-LQL7KXVG031P2Q7NPCVA/IMG_20180501_223314_1.jpg</image:loc>
      <image:title>Prototypes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/digital-research-and-prototypes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400604694-M46JD27P50VFCVNONBVI/311-mad-192003.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400527471-K4EMJHAFFRL69DTTTFAE/interface+testing+.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400567544-0SAN4LUPB4XDEMZA4KBC/proto.+interview.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400559692-WRX73G37KMRN2QJR5Y0I/paper+proto.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402252270-P1MMLBUXEHDEXRFXO9GZ/digital+research+.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400648563-BSUDL3GV5C655X0CGVFH/interview+digital+.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400582200-0VSZ6XCIQG9W5F657X97/WEATHERLIST+UX+Interview+Protocol_Page_1.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552400590783-I27VBNECPN8HU3V2EY7G/WEATHERLIST+UX+Interview+Protocol_Page_2.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1552402287437-OJ36XEQ17W15XHW3EG06/interview.+ux.jpg</image:loc>
      <image:title>Digital research and prototypes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/card-sort-faculty-recharge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.chelseameyers.com/new-page-5</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b33cf83b40b9d53715ca636/1546119814562-846H0RA9CYYCHLFB9BEG/Screen+Shot+2018-12-29+at+3.43.12+PM.png</image:loc>
      <image:title>New Page</image:title>
    </image:image>
  </url>
</urlset>

